A Simple Design, gave me the opportunity to take the first steps in my growth from being a web designer into a UX designer. Web design has always had a certain level of UX needs, and a user’s experience should be thought through with all the same quality of attention as an application experience, however, there is a significant difference between the two.
Typical business web design and development focuses primarily on business-to-consumer communication and earning customer trust in the products and services the business offers. When designing an experience for an application the focus is reversed and the needs of the user’s goals and intent for their engagement come first.
American Standard
My American Standard work was contract deliverables done for Impartium. My role in this project was to mockup web-based micro apps for Impartium’s leadership to present to their client. What made the American Standard work enjoyable for me was the combination of a product website and user workflows coming together to support the product needs while solving the user’s need to accomplish specific tasks to help make decisions.
As the U.S. started offering “Go Green” incentives, American Standard’s conservation products qualified for environmental rebates and a user could search for programs running in their area. Water Savings Calculator and Rebate Locator were simple web-based micro apps designed with mobile-first ideology to be embedded into a product website. As the names imply, Water Savings Calculator compares and calculates the amount of water conservation and savings the user would receive by product. The Rebate Locator application was proposed as a mapping tool for the user to locate federal rebates by region.
I also created American Standard mockups for a mobile designer tool. This app would give contractors, interior designers, and savvy home owners the ability to design their new construction or remodel on a tablet prior to starting their project.
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